10 Ways To Promote Your Art Without Social Media
Are you tired of the social media grind, trying to share your artwork to no avail? It's time to switch things up and explore new ways to get your work seen! Instead of spending hours on social media posts, focus on effective marketing strategies that don't involve digital platforms. If you're feeling lost in the digital noise or just can't seem to get through to the right people, it's time to try something different. Get inspired with our helpful tips and start promoting your artwork like a pro!
Find out more now – read on for some inspiring advice.
Create A Home For Your Art
As an artist, having an online portfolio is essential for getting your work seen.
Whether you’re networking, applying for a project, or submitting your work for an art competition, it’s important to have a place where you can direct people to see your work. Also, galleries, curators, collectors and the press rely on your websites to quickly find accurate, up-to-date information.
That's why it pays to make sure that you have the best digital presence possible!
Not only can people who are interested in your work come here to browse through all of your incredible creations - saving everyone time in the process - but they'll also get a glimpse into how those masterpieces were made too.
Showcase your work online in a strategic way – pick and choose the pieces that will impress potential clients the most.
Not only can too many examples on display be overwhelming, but including any weaker works might take away from those brilliant efforts you’ve put so much time into!
Make sure even better things come to light by making smart decisions about what should appear front and centre for viewers of your site.
Your website should be like one huge reflection of YOU as well as what you create with each artwork telling its own unique story at just a glance... Now go show off yourself.
2.Join An Art Community
Creating a presence in the art community (online or offline) can be very rewarding.
By becoming a part of a dynamic community, you'll have access to valuable networking resources and can connect with like-minded professionals who understand the struggle of making it in the art industry.
In addition, you may even find yourself partaking in meaningful conversations about artwork from all over the world!
Doing so could potentially bring more people into your orbit...opening up exciting new doors for potential collaboration opportunities. Helping you promote your work while connecting with other creative professionals who understand what it’s like to work towards success within the arts industry.
3. Utilize The Power Of Your Mailing List
By creating a list of contacts who have already expressed their interest and support for your work, you can easily fuel new revenue streams and keep your loyal fans updated on exciting releases.
Building relationships with returning customers is key to expanding your art business. So why not focus on gaining email subscribers?
Start by collecting names and addresses, and encourage your website visitors to sign up for your mailing list.
This way, you'll have a direct line to your fanbase and can continue to fuel your success.
To get started, decide on an email marketing service provider. The service provider you decide to use will usually have tools such as a sign-up box for your website to help you grow your list.
4. Use A Blog To Create A Buzz Around Your Art
Having a blog on your website can be like opening the doors to your kingdom and inviting potential customers to explore your creative empire!
It's a way to get super imaginative, flaunt your unique style, and share the compelling stories behind your artwork.
But it's not just about selling your creations; it's a chance to connect with your readers on a deeper level by joining meaningful conversations.
Your blog can position you as an expert in your industry, showcasing your passion and knowledge for all to see.
So pour your heart into your posts and let your personality shine through – show the world why your art truly matters!
5. Share Updates With A Press Release
A press release could be your secret weapon!
It's a budget-friendly way to stir up excitement and generate buzz.
Plus, imagine the boost to your reputation when you see your work featured in a magazine or online. And for potential buyers, seeing your art in a publication could give them just the nudge of confidence needed to make a purchase.
Get ready to take your art to the next level with a well-crafted press release!
6. Enter Art Competitions - Be In It To Win It
Participating in an art competition can be a fantastic way to gain exposure and build your reputation in the art world.
Just imagine the possibilities!
If you come out on top, you could win more than just a prize - you could earn the attention and admiration of a whole new audience. And even if you don't clinch the title, don't worry!
Many competitions showcase entries on their social media pages, so you still have a chance to get noticed.
So why not take a chance and enter that art competition you've had your eye on? You never know where it could lead!
7. Thrive With The Support Of An Art Organization
Discover a whole new world of networking and marketing opportunities through local or online artist organizations!
By submitting working with artist organizations, you can open up huge possibilities for showcasing your work beyond just social media. From workshops to promotions to valuable resources, there’s no limit to what an artist organization can offer.
Click here to check out how Smart Artist Hub can support you today.
8. Be A Busy Networking Bee
If you want to take your art to the next level, networking is one key skill to have.
Don't be afraid of the self-promotion game, instead, connect with the art world and stand out in your own unique way.
Stay on top of the game by listening to art talk from various sources such as newspapers, magazines, blogs, and social media. It's time to engage and make a name for yourself in the art world!
Engage with the art world. Otherwise, you'll continue making tiny amounts of money and waste your time sending newsletters to a non-existing mailing list.
Attending private views is a key element for making contacts and building a network that will support your career.
Look at private views as very important networking events.
It is where you can meet like-minded spirits and bond with newfound friends over a common love of art.
After a while you will notice that attending private views is like being part of a tribe, you will see the same people over and over again.
People will start recognizing you.
And eventually, people will know your name and what you do.
Going to private views gets your face known and makes galleries more sympathetic when you approach them at a later stage.
9. Find Online Galleries And Sell Online
Discovering the world of eCommerce is an exciting step towards sharing your art with a wider audience.
Online art galleries can be the perfect platform to showcase your work, but with countless artists vying for attention, getting noticed can be a real challenge.
Luckily, there is a range of online galleries available to you - some for those just starting out and others exclusively invitation-only. Naturally, each has its own terms and conditions, so it's important to carefully review before diving in.
10. Create Merchandise & Print On Demand
Why not turn your creativity into tangible merch and start selling?
Think beyond tees – you could make mugs, coasters, tote bags, and more!
Not only will these merch items look fantastic, but they'll also help promote your work without relying solely on social media. When people purchase your merch, their excitement will spread the word organically through good old-fashioned word of mouth.
So why wait?
Let your imagination run wild, create unique pieces that people will adore, and showcase your talent for everyone to see!
🢥To conclude, there are a lot of different ways to promote your art without relying on social media.
You just have to be creative and think outside the box. From selling prints online to finding an anti-social media community support group, you can be sure to find something that will work for you.
Don't be afraid to take risks or go in a direction that may seem a bit weird at first; never stop pushing your limits and embracing opportunities as they come. Set yourself up for success and create a steady stream of income by considering the 11 solutions mentioned above.
See what works the best and continue to work with consistency, so that you can make the most out of your artistic endeavours.
Being consistent is really the key.
Continuously getting your art noticed by the right people is an ongoing process.
It’s a marathon.
I see many people – artists and business owners alike – who apply a few marketing techniques, only to throw in the towel if they don’t see immediate results.
Don’t be one of them!
If you put just half of these methods into practice, you’ll find your reputation growing and new opportunities arising.
Follow your goal with all your passion, your efforts, your talent, and skills.
Stick to it and you will see your audience grow and the career you have dreamt of unfold.
So, what are you waiting for?